Throughout Catherine Heitz New's 20-year career in arts fundraising, she has earned a reputation for her unwavering commitment to results and clarity of vision, helping organizations achieve significant fundraising growth.

Her focus extends beyond financial outcomes, recognizing that the vitality of the arts lies in investing in the individuals propelling them forward. Catherine's approach centers on enhancing team capabilities, ensuring that staff, board members, and artists are well-versed in best practices and fully engaged in achieving fundraising success. Across diverse budget and market sizes, Catherine has guided numerous organizations to capitalize on their teams' unique strengths, yielding immediate results and fostering long-term sustainability.

This emphasis on human capital is also evident in her leadership of RSC, where a team of accomplished professionals collectively tackles the entire spectrum of fundraising. The ability to harness their combined expertise has become a hallmark of RSC. Beyond client engagements, Catherine and the RSC team actively contribute to the broader arts industry through speaking engagements, educational initiatives, and informative reports.

Prior to joining RSC, Catherine served as the Chief Advancement Officer and Deputy Director of one of the country’s leading arts councils. During her tenure, she spearheaded the successful raising of $30 million for The Council's Comprehensive Campaign for the Arts and secured multiple government funding sources for the arts, including local, state, and federal grants and dedicated revenue streams. Previously, she managed the City of Charleston's visual arts and gallery program, demonstrating a multifaceted expertise in both strategic and operational aspects of arts management.

Catherine's commitment to community service is evident in her involvement in civic and arts organizations. She served as the President of the Junior League of Winston-Salem and held positions as a Board and Executive Committee Member of Arts North Carolina, Piedmont Craftsmen, the Junior Leagues' State Political Action Committee, and Triad Academy.

Drawing on her extensive experience as a fundraising practitioner, coach, and volunteer, Catherine adeptly assesses clients' risks and opportunities. Her solutions are not only effective but also mindful of resources, reflecting a strategic and conscientious approach to achieving success.